Good Vibes OnlyMalibu is all about good vibes and positive energy - enter the Good Vibes Only campaign; encapsulating the brand and delivering good vibes to students during Freshers week… with help from Olivia Attwood and Joey Essex.
ChallengeCreate content that delivers good vibes, encouraging people to nominate their Night out Heroes. Keying out footage of the hosts would also be required.
SolutionA teaser and launch video was created, taking the keyed out footage of the hosts and placing them within the Malibu world. Smoke overlays and colour grading were used to stylise the videos along with smooth motion effects to move between footage and content.
