STAY FitnessCreative Direction, Brand Identity, Videography, Video Editing
Stay Fitness Launch FilmNutritionist and fitness expert Daniela Vizintin wanted to launch her new business focussing on a sustainable approach to looking after your own health, blocking out all of the fad diets and un-realistic goals and replacing it with achievable plans that are tailored to the individual.
ChallengeTo develop a whole brand identity, key visuals and launch film that would put Dani’s business on the map. The brand would need to reflect the core principles of Dani’s vision, pushing forward the message of sustainable health and fitness.
SolutionStay Fitness. A brand that immediately encapsulates sustainability. The Stay element was used throughout the brand messaging: “Stay strong. Stay focussed. Stay Fitness”; punchy and direct, driving the message home. The key visuals carried along these punchy statements, using stylistic photography that anchored the message.
Stay Fitness MantraThis is Stay Fitness. Workouts and nutrition, tailored to you.
At home. In the Gym. Everywhere. Stay strong. Stay Focussed. Stay healthy. Stay consistent. Stay true. Stay supported. Stay Fitness.
